Reigniting a Legacy
Nissan All-New Maxima Launch
The groundbreaking, completely redesigned Nissan Maxima, a true four-door sports car, demanded a launch that resonated with its heritage and future.
THE CHALLENGE
To re-establish the Maxima as the premier choice among African-American male consumers, recapturing the prestige and admiration it once commanded.
THE SOLUTION
We developed a compelling print and television campaign that showcased the Maxima as the embodiment of success and refined performance, seamlessly integrated with a powerful digital and social ecosystem for maximum engagement.
Recognizing the unique preferences of African-American male consumers, we created tailored digital and social content, ensuring authentic communication.
To achieve unparalleled visibility and reach, we strategically launched the campaign during the NBA Finals, capitalizing on a moment of peak cultural relevance and audience engagement.
Impressions from PR and Advertising
Total Number of Interactions
Program Reach
Increased Internet Sales
