Changing Perceptions
Grady’s All Good
The campaign was designed to raise awareness, build preference and dispel negative perceptions of the Grady health care system, by educating the public on the invaluable services and vital importance of Grady hospital and its seven health centers.
THE CHALLENGE
To create an integrated multimedia campaign and engagement experience to reach all Atlantans
THE SOLUTION
KTC developed and executed an integrated multimedia campaign. This campaign included public relations and media outreach to secure coverage in local Atlanta news. Furthermore, the campaign incorporated strategies to drive peer-to-peer interactions and engagement.
Impressions from PR and Atlanta News
Total Number of Interactions
Program Reach
Increase Traffic to Health Centers
