A staple of Atlanta’s summer music scene, “One MusicFest” needed the event’s experience captured in a way that was as extraordinary as the festival was itself. They desired a connection that exemplified their mission statement: “Unity Through Music.”
KTC took the mission statement of One MusicFest to heart and developed “Pass the Mic,” a unique scenario that featured the headliners of One MusicFest as they gave one-of-a-kind exclusive interviews to each other. These electric sessions included Questlove and Roman GianArthur, Wale and The Internet, Raekwon and Ryan LesliE, Raury and SZA, Scarface and Big Krit to name a few.
KTC delivered a platform that allowed the performers at One MusicFest to open up in a genuine and enthusiastic format that influenced connections between the performers—Unity Through Music. This resulted in a fantastic series of videos that were shared globally across multiple social channels—accumulating in the highest numbers of viewership in the history of the festival's previous seven years.