Courtney Counts is the Chief Growth and Innovation Officer at KTC, where he helps shape how the agency evolves, communicates its value, and delivers culturally resonant, human-centered solutions. With three decades of experience, he operates at the intersection of culture, consciousness, creativity, and human connection to identify new opportunities for brand growth and social impact.

Known for purpose-driven leadership and future-forward thinking, Courtney brings deep expertise across healthcare, financial services, consumer packaged goods, professional sports, and nonprofit organizations. His work includes over a decade supporting truth®, a trailblazing youth-focused anti-tobacco campaign recognized by Ad Age among the top campaigns of the 21st century.

At KTC, Courtney helps build strategies that are commercially strong and socially meaningful, guiding brands to earn genuine love, loyalty, and relevance.